All Posts by Evelyn Gabriel

|In: Internet Shopping|Last Updated:
How to improve email marketing conversion rates for e-commerce stores

1. Prioritize High-Intent Automated “Flows”

Automated emails (triggered by customer behavior) generate significantly more revenue per recipient than manual weekly newsletters. To boost conversions, you must perfect these three core flows:

  • The Welcome Series: This is your “honeymoon” phase. A three-part welcome sequence has an average conversion rate of 10% for top-tier brands. Use the first email for a discount, the second to tell your brand story, and the third to showcase “best sellers.”
  • Abandoned Cart Recovery: Don’t just send one reminder. A three-email sequence (1 hour, 24 hours, and 72 hours after abandonment) can recover up to 20% of lost sales.
  • Browse Abandonment: If a customer views a product but doesn’t add it to their cart, send a “Did you see something you liked?” email with social proof (reviews) for that specific item.

2. Segment by Behavior, Not Just Demographics

Sending a “Men’s Sale” email to your entire list …

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|In: Shopping Network|Last Updated:
Key differences between TV home shopping networks and social media live commerce

1. Direction of Communication: One-Way vs. Two-Way

The most fundamental difference lies in how the host and the audience interact.

  • TV Home Shopping: This is primarily a one-way broadcast. While you can call a phone number to place an order, there is no real-time dialogue between the viewer and the host. The host follows a scripted pitch, and the audience watches passively.
  • Social Media Live Commerce: This is a two-way conversation.2 Viewers use a live chat to ask questions like “Can you show the inside of the bag?” or “How does the fabric feel?” The host can respond instantly, demonstrating specific features based on real-time feedback.3

2. Friction in the Buying Process

How a customer moves from “wanting” to “owning” is handled very differently across these mediums.

  • TV Networks: To buy, you usually have to pick up a phone or visit a separate website to enter your details.
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|In: Internet Shopping|Last Updated:
Most effective affordable SEO strategies for local small business owners

1. Master Your Google Business Profile (GBP)

Your GBP is the single most powerful tool in your local SEO arsenal, and it is entirely free. In 2026, Google’s “Map Pack” often appears above organic search results, making this your digital storefront.

  • Maximum Optimization: Don’t just fill out the basics. Use the “Service Highlights” and “Offers” features. Profiles with “live updates” and weekly photo uploads signal to Google that your business is active.
  • The “Review Keywords” Hack: When asking for reviews, encourage customers to mention the specific service and neighborhood. Example: “I’d love it if you could mention the [Service] we did for you in [Neighborhood].” Google’s AI reads these reviews to verify your expertise in specific locations.

2. Hyper-Local Keyword Strategy

Stop trying to rank for broad terms like “plumber.” The competition is too high. Instead, aim for long-tail, neighborhood-level keywords.

  • The Strategy: Focus on “Service + Neighborhood” or “Problem
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|In: Online Business|Last Updated:
Best digital marketing strategies for local real estate agents to dominate their territory

1. Optimize for “Answer Engine Optimization” (AEO)

Traditional SEO is evolving. People now ask AI (like ChatGPT or Google Gemini) specific questions: “What’s the quietest neighborhood in North Austin for young families?” * The Strategy: Move beyond “Homes for sale” keywords. Create FAQ pages and blog posts that answer complex, localized questions.

  • The Content: Write about the “Best coffee shops for remote work in [Neighborhood]” or “Hidden property tax exemptions in [City].” This positions you as the source of truth for both AI and human searchers.

2. Master “Human-First” Short-Form Video

Overproduced, cinematic property tours are losing ground to “lo-fi,” authentic videos. On TikTok, Instagram Reels, and YouTube Shorts, personality drives leads.

  • The Hook: Start with a specific pain point. “Why three houses on this street haven’t sold in 60 days” or “What $800k actually looks like in [Neighborhood].”
  • Serialized Content: Create recurring themes like “Two-Minute Tuesdays” (market updates) or
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|In: Shopping Network|Last Updated:
Set up a live stream shopping event for your small business

1. Choose Your Platform Wisely

The “best” platform is wherever your existing audience lives.

  • TikTok Shop: Best for reaching Gen Z and viral discovery. If you are in a supported region, the “buy” button is integrated directly into the video.
  • YouTube Shopping: Ideal for long-form tutorials. If you use Shopify, you can sync your catalog directly so products appear in a “shelf” below the video.
  • Instagram/Facebook: While native “live shopping” features have shifted, these remain powerhouse platforms for community-based selling via “Comment to Buy” tools like CommentSold.
  • Amazon Live: Essential if you already have an Amazon storefront and want to tap into their massive organic traffic.

2. The Essential “Starter” Tech Stack

Don’t overcomplicate the gear. Most viewers prefer an authentic, “behind-the-scenes” feel over a sterile studio setup.

  • Visuals: A modern smartphone with a 12MP+ camera is plenty. Use a Ring Light to ensure you are well-lit and
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