Best digital marketing strategies for local real estate agents to dominate their territory
1. Optimize for “Answer Engine Optimization” (AEO)
Traditional SEO is evolving. People now ask AI (like ChatGPT or Google Gemini) specific questions: “What’s the quietest neighborhood in North Austin for young families?” * The Strategy: Move beyond “Homes for sale” keywords. Create FAQ pages and blog posts that answer complex, localized questions.
- The Content: Write about the “Best coffee shops for remote work in [Neighborhood]” or “Hidden property tax exemptions in [City].” This positions you as the source of truth for both AI and human searchers.
2. Master “Human-First” Short-Form Video
Overproduced, cinematic property tours are losing ground to “lo-fi,” authentic videos. On TikTok, Instagram Reels, and YouTube Shorts, personality drives leads.
- The Hook: Start with a specific pain point. “Why three houses on this street haven’t sold in 60 days” or “What $800k actually looks like in [Neighborhood].”
- Serialized Content: Create recurring themes like “Two-Minute Tuesdays” (market updates) or









