1. Master Your Google Business Profile (GBP)

Your GBP is the single most powerful tool in your local SEO arsenal, and it is entirely free. In 2026, Google’s “Map Pack” often appears above organic search results, making this your digital storefront.

• Maximum Optimization: Don’t just fill out the basics. Use the “Service Highlights” and “Offers” features. Profiles with “live updates” and weekly photo uploads signal to Google that your business is active.
• The “Review Keywords” Hack: When asking for reviews, encourage customers to mention the specific service and neighborhood. Example: “I’d love it if you could mention the [Service] we did for you in [Neighborhood].” Google’s AI reads these reviews to verify your expertise in specific locations.

2. Hyper-Local Keyword Strategy

Stop trying to rank for broad terms like “plumber.” The competition is too high. Instead, aim for long-tail, neighborhood-level keywords.

• The Strategy: Focus on “Service + Neighborhood” or “Problem