Set up a live stream shopping event for your small business
1. Choose Your Platform Wisely
The “best” platform is wherever your existing audience lives.
- TikTok Shop: Best for reaching Gen Z and viral discovery. If you are in a supported region, the “buy” button is integrated directly into the video.
- YouTube Shopping: Ideal for long-form tutorials. If you use Shopify, you can sync your catalog directly so products appear in a “shelf” below the video.
- Instagram/Facebook: While native “live shopping” features have shifted, these remain powerhouse platforms for community-based selling via “Comment to Buy” tools like CommentSold.
- Amazon Live: Essential if you already have an Amazon storefront and want to tap into their massive organic traffic.
2. The Essential “Starter” Tech Stack
Don’t overcomplicate the gear. Most viewers prefer an authentic, “behind-the-scenes” feel over a sterile studio setup.
- Visuals: A modern smartphone with a 12MP+ camera is plenty. Use a Ring Light to ensure you are well-lit and